Successful National Lottery Promotions

One of the most successful National Lottery promotions in recent times was Camelot’s promotion, Rich for Life National Lottery scratch card promotion. It costs five pounds to take part in this scratch card game but you might think that it’s worth it as you stand to win forty thousand pounds a year for the rest of your life, more than enough for most people to retire on. The campaign offered players a game with five winners, which means that the odds were much lower compared to the normal Saturday night lottery, and you had a better chance of winning the coveted forty thousand pounds annual income. Scratch cards in the Rich for Life campaign were available in most supermarkets and in almost every corner store from January of this year and was promoted with a television campaign featuring a man in economy class air travel, the scratch card is displayed on your television screen and the uncomfortable air passenger is suddenly transported to a luxury cabin where he has plenty of room. The campaign was not restricted to the television but received some huge in store support, especially in the larger supermarkets. One of the things that this promotion was designed to encourage was an increase in the number of people who were prepared to play regular weekly games. The game has a lot of support both from television and from the retail industry, and has seen lots more people buying the tickets.